Country: United States
Category: Biography, Drama, Musical
Release Date: 20 December, 2018
Director: Michael Gracey
Starring: Zendaya, Rebecca Ferguson, Hugh Jackman
Age Restriction: 18 years
Duration: 119 minutes
Box Office: $?
"The Greatest Showman" The revolution that the media has allowed certain actions to become relevant in the industry, since these are platforms with a large number of audiences, willing to interact with brands. As part of this type of advertising bets we find the brand of luxury jewelry and accessories Montblanc, which launched its Christmas campaign and used the movie The Greatest Showman, which turned a film story into an interesting promotion bet.
In the story you see Hugh Jackman, protagonist of the film, promote the season of Christmas shopping, making this type of collaborations, an extremely successful strategy in the advertising market, because it is about making the most of stories that alone They have already been promoted.
#4 A great release date: March 2, 2018
Other brands such as Nisssan have taken advantage of tapes like Star Wars to promote cars whose concept coincides with the history of this film. With this type of actions, the interest that the contents create in the brands is of relevance, leading them to develop skills with which new trends of interaction with the consumer can be made.
Figures from Euromonitor International estimate that in Mexico, luxury brands will grow by 34 percent between 2014 and 2019. During 2016, globally, the luxury market reached a value of 264 billion dollars, this agreement with figures from Bain & Company and Fondazione Altagamma.
The Consumer Profile Study of Luxury Brands 2016, which had a sample in which 582 people surveyed participated, points out that cars are the second most demanded in the country, at least that is what 13 percent of those consulted think.
This December, Hugh Jackman will officially leave his role as Wolverine and become a master of ceremonies for the new movie The Greatest Showman, which will tell the story of the famous Barnum & Bailey circus, one of the most iconic of the entire world. In this film, Jackman plays P.T. Barnum, founder of the circus that once proclaimed itself the biggest show on the face of the Earth. The Greatest Showman is also starring Zac Efron, along with actresses Michelle Williams, Zendaya, Rebecca Ferguson, while the film is directed by Michael Gracey.
Today the new trailer of The Greatest Showman arrived and its premiere is set for next December 20. Look at it below. Gerber Technology, software and automation solutions company for the manufacturing and design processes, will be responsible for producing the replicas of the costumes that will be used for the movie The Greatest Showman. It is, specifically, 50 sets that have been developed with the collaboration of Gerber, Global Garment Engineering and 20th Century Fox.